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Over the years, social media platforms such as Facebook, Instagram, Twitter, and Pinterest have emerged as a powerful digital marketing arsenal for businesses of all sizes from different industry verticals. When done right, social media marketing (SMM) can help you turn your existing customers your brand evangelists and expand your customer base.
However, simply sharing, tweeting and posting content will not help your business leverage the immense potential of these social media platforms. You need a comprehensive social media marketing strategy for each of these platforms.
What is the marketing funnel? The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel.
